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Download Principles of Marketing [RENTAL EDITION] 18th Edition [PDF]

Download Principles of Marketing [RENTAL EDITION] 18th Edition [PDF]


Authors: by Philip Kotler Gary Armstrong
Publisher: Pearson; 18th edition (January 2, 2020)
Format: PDF  
Paperback: 736 pages
Language: English 
ISBN-10: 0135766591
ISBN-13: 978-0135766590
Download Principles of Marketing [RENTAL EDITION] 18th Edition [PDF]  FREE

About the Authors:

👉Philip Kotler: is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his PhD at M.I.T., both in economics. Dr. Kotler is author of Marketing Management (Pearson), now in its 15th Edition and the most widely used marketing textbook in graduate schools of business worldwide. He has authored dozens of other successful books and has written more than 100 articles in leading journals. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing.
👉Gary Armstrong: is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He holds undergraduate and master's degrees in business from Wayne State University in Detroit, and he received his PhD in marketing from Northwestern University. Dr. Armstrong has contributed numerous articles to leading business journals. As a consultant and researcher, he has worked with many companies on marketing research, sales management, and marketing strategy.


👉Download Principles of Marketing 17th Edition by Philip Kotler, Gary ArmStrong [PDF]
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