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ABOUT THE BOOK:

Authors of Principles of Marketing: by Philip Kotler, Gary ArmStrong 

Publisher: Pearson; 17th edition (January 4, 2017)

Format: PDF  

File Size: 117 MB

Paperback: 739 pages

Language: English 

ISBN-13: 978-0134492513

ISBN-10: 013449251X

The price: 13.99$

DOWNLOAD Principles of Marketing 17th Edition pdf by Philip Kotler, Gary Arm Strong  [free pdf ]

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DESCRIPTION:

For Principles of Marketing courses that require a comprehensive text.

Help readers learn how to create value through customer connections and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

Also available with MyLab Marketing

MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

If you would like to purchase both the physical text and MyLab Marketing, search for:

Package consists of:

0134642317 / 9780134642314 Principles of Marketing Plus MyLab Marketing with Pearson eText -- Access Card Package

• 013449251X / 9780134492513 Principles of Marketing
• 0134518284 / 9780134518282 MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing

For graduate students pursuing a business or accounting degree, the fifteenth edition of "Accounting Principles" by Dr. Weygandt is a global resource and a comprehensive textbook that provides a solid foundation in financial accounting concepts. The book is authored by a leading expert in the field and is an essential manual for students and lecturers alike. It can be purchased online as a paper or e-book through Amazon or other retailers. Students can also access the textbook's companion website, My Marketing Lab, which includes additional resources such as creating technology, and syncs answers to all question sets with the textbook. The website also offers additional resources like question banks, MCQs and real-world examples, and provides 24/7 support to students. The textbook can be downloaded and accessed within hours of purchase, and with its easy-to-understand language and question and answer format, students can prepare for their accounting and entrepreneurship exams in no time. The e-book is also available in Hindi for students who prefer reading in their native language. For those pursuing a career in California real estate management, this textbook serves as an excellent resource to gain a deep understanding of accounting principles.

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