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In "Rewired," McKinsey & Company, the world's most influential management consulting firm, delivers a road-tested, how-to manual that their own consultants use to help companies build the capabilities required to outcompete in the age of digital and AI.
Many companies find themselves stuck with digital transformations that fail to make a significant impact. However, there is no quick fix; the answer lies in rewiring your business. By doing so, hundreds and thousands of teams within your organization can harness technology to continuously create exceptional customer experiences, reduce unit costs, and generate value. It's the capabilities of the organization that ultimately determine success in this digital race.
McKinsey Digital's top leaders, Eric Lamarre, Kate Smaje, and Rodney W. Zemmel, provide proven how-to details in six comprehensive sections:
Creating the transformation roadmap
Building a talent bench
Adopting a new operating model
Producing a distributed technology environment for innovation
Embedding data everywhere
Unlocking user adoption and enterprise scaling
This playbook has been tested, iterated, reworked, and tested again over the years. McKinsey's digital and AI transformation playbook is now captured within the pages of "Rewired." It includes diagnostic assessments, operating model designs, technology and data architecture diagrams, how-to checklists, best practices, and detailed implementation methods. All of these are exemplified with demonstrated case studies and illustrated with over 100 exhibits.
"Rewired" is a guide for leaders who are ready to roll up their sleeves and put in the hard work needed to rewire their company for long-term success.
About the Authors
ERIC LAMARRE is a senior partner and leads McKinsey Digital in North America. He is an engineer by training and worked in research at MIT on water waves and underwater acoustics before joining McKinsey. Eric has pioneered the development of McKinsey’s Digital & AI client service methodologies and published extensively on the topic. He previously served as managing partner of McKinsey Canada. Eric is on the board of the Montreal Heart Institute Foundation and is married with two wonderful daughters.
KATE SMAJE is a senior partner at McKinsey and the global co-leader of McKinsey Digital. With a background in history, Kate has spent over 20 years at McKinsey working with B2C companies. She is a frequent speaker and publisher on digital topics, working with clients across geographies and sectors to leverage technology and AI for transformative change. Kate has experience as a chief technology officer and a deep interest in technology, continuous learning, and developing people. She also serves as a trustee of Tommy’s, a London-based children’s charity.
RODNEY ZEMMEL is a senior partner at McKinsey and serves as the global co-leader of McKinsey Digital. He has held various leadership positions within McKinsey, including managing partner for McKinsey’s New York and northeast offices in the United States. Rodney led McKinsey’s Healthcare Practice, working with clients in pharmaceuticals, biotechnology, and healthcare services. He is a recognized thought leader and co-authored the book "Go Long: Why Long-Term Thinking Is Your Best Short-Term Strategy." Rodney’s diverse background began in molecular biology and has evolved to partnering with clients on digital transformations, AI, technology productivity, and digital business building.
Inside Flap
Companies today face the defining business challenge of our time: navigating the technology world to achieve competitive advantage. However, as one CEO remarked, "We can find digital everywhere in our company, but not in the bottom line." To fully realize the potential of digital and AI, executives must be prepared to undertake the organizational "surgery" required to transform into a digitally capable enterprise.
The answer lies in rewiring your business so that hundreds, if not thousands, of teams can effectively harness technology to continuously create outstanding customer experiences, reduce costs, and generate value. Rewiring a business is a journey that executives will be on for the rest of their careers.
"Rewired" serves as your comprehensive guide through this transformative process. It provides actionable insights on how to:
Align your team to transform your core business
Reskill your talent bench
Implement a new operating model
Build a distributed technology and data environment to empower teams
Scale the value of digital and AI within your organization
Authored by the digital and AI leaders at McKinsey & Company, "Rewired" distills the lessons learned from working with over 200 large-scale B2C and B2B companies into step-by-step actions that have been proven to work. This detailed playbook contains diagnostic assessments, operating model designs, technology and data architecture diagrams, how-to checklists, best practices, and detailed implementation methods. It is complemented by real-world case studies and over 100 exhibits.
"Rewired" is a practitioner’s guide for leaders who are ready to put in the hard work required to outcompete in the age of digital and AI.
![Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI PDF [e-book]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLoCT8JN5BKdCepBzLPsB-Eynwb3bMGugv5puolRMIoXc2mzHf6Jqcdk1l6fRycm2DosmiMKKgeNcDi5N6zQgrji1hjeDAYX016tw6Wv1nBrJ0g0WlcDp7RkwbYXhRrkbX8xQJJiijlcDX_ZfRjeBUXKTEufcdv6DI_wV4_0l7lTz2Kh9aqiR9LaPZFr0/s500/Rewired%20The%20McKinsey%20Guide%20to%20Outcompeting%20in%20the%20Age%20of%20Digital%20and%20AI.jpg "Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI PDF [e-book]")
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