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Marketing Management 5th Edition [PDF] |by Dawn Iacobucci

Marketing Management 5th Edition [PDF]


Details of the e-book"Marketing Management":

Authors: by Dawn Iacobucci
Publisher: Cengage Learning; 5th edition (January 1, 2017)
Format: PDF 
Paperback: 352 pages
Language: English 
ISBN-13: 978-1337271127
ISBN-10 ‏: ‎1337271128
The price: 7.99$,
Direct Download of the book "Marketing Management 5th Edition" in PDF FORMAT


Now you can master the core concepts in marketing management that you need as a undergraduate marketing major, first-year MBA or EMBA student with the detailed material in Iacobucci's MARKETING MANAGEMENT, 5E. You are able to immediately apply the key concepts you learn to cases, group work, or simulations that are assigned in your course. MARKETING MANAGEMENT, 5E reflects the dynamic environment facing today's marketers. Engaging explanations, timely cases and memorable examples help you understand how an increasingly competitive global marketplace and current changes in technology affect the marketing decisions that today's managers must make every day.

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