The 48 Laws of Power [PDF]

 ABOUT THE BOOK:

Authors: by Seth Godin 
Publisher: Portfolio; Illustrated edition (November 13, 2018)
Format: PDF  
File Size: 2.27 MB
Paperback: 223 pages
Language: English 
ISBN-10: 0525540830
ISBN-13: 978-0525540830
The price: 14.99$
Download This Is Marketing: You Can't Be Seen Until You Learn to See Hardcover – Illustrated,  PDF

This is marketing 

• Marketing seeks more. More market share, more customers,
• more work.
• Marketing is driven by better. Better service, better
• community, better outcomes.
• Marketing creates culture. Status, affiliation, and people like
• us.
• Most of all, marketing is change.
• Change the culture, change your world.
• Marketers make change happen.
• Each of us is a marketer, and each of us has the ability to
• make more change than we imagined. Our opportunity and
• our obligation is to do marketing that we’re proud of.
• How tall is your sunflower?
• That’s what most people seem to care about. How big a brand, how
• much market share, how many online followers. Too many
• marketers spend most of their time running a hype show, trying to
• get just a little bigger.
• The thing is, tall sunflowers have deep and complex root systems.
• Without them, they’d never get very high.
• This is a book about roots. About anchoring your work deeply in
• the dreams, desires, and communities of those you seek to serve. It’s
• about changing people for the better, creating work you can be proud
• of. And it’s about being a driver of the market, not simply being
• market-driven.
• We can do work that matters for people who care. If you’re like
• most of my readers, I don’t think you’d have it any other way.

It’s not going to market itself 

The best ideas aren’t instantly embraced. Even the ice cream sundae
and the stoplight took years to catch on.
That’s because the best ideas require significant change. They fly
in the face of the status quo, and inertia is a powerful force.
Because there’s a lot of noise and a lot of distrust. Change is risky.
And because we often want others to go first.
Your most generous and insightful work needs help finding the
people it’s meant to serve. And your most successful work will spread
because you designed it to.

How to know if you have a marketing problem ?

You aren’t busy enough.
Your ideas aren’t spreading.
The community around you isn’t what it could be.
The people you care about aren’t achieving everything they hoped.
Your politician needs more votes, your work isn’t fulfilling, your
customers are frustrated . . .
If you see a way to make things better, you now have a marketing
problem.

The answer to a movie 

Filmmaker and showrunner Brian Koppelman uses the expression
“the answer to a movie,” as if a movie is a problem.
But, of course, it is. It’s the problem of unlocking the viewer (or
the producer, or the actor, or the director). To gain enrollment. To
have them let you in. To get a chance to tell your story, and then,
even better, to have that story make an impact.
Just as a movie is a problem, so is the story of your marketing. It
has to resonate with the listener, to tell them something they’ve been
waiting to hear, something they’re open to believing. It has to invite
them on a journey where a change might happen. And then, if you’ve
opened all those doors, it has to solve the problem, to deliver on the
promise.
You have a marketing question, and it’s possible that there’s an
answer. But only if you look for it.

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